Most bloggers agree that the more you post, the more traffic you’re likely to attract, with 2-4 times a week being the recommended amount as a minimum. What results you get from this amount of blogging will depend on a number of factors:

• Your blog topic – in a competitive niche, you’ll likely need to work for longer to get the same amount of traffic you might get in an untapped niche with much less work.
• The age of your blog – newer websites can be “sandboxed” by Google, meaning they won’t rank for months. Older sites generally get more authority naturally, depending on the backlinks and content.
• Your blogging style – everyone has a different style of writing. Depending on how well your blog posts are received, will determine how well you can do
• Length of your blog posts and quality – some blog posts are 300-400 words long and others are over 1000 words. Longer posts which are of higher quality will generally do better.
• Your promotion strategy – blogging is only half of the story. You also need to actively promote your blog posts for the best outcome.

How Many Blog Posts Should You Post A Week?

If you’re blogging 2-4 times a week in a competitive niche, you’re likely to need to keep blogging for much longer in order to get traction. In a less competitive topic, success can come much more quickly. There are over 600 million blogs on the internet in all kinds of topics and niches. This means there’s a huge competition on Google (and other search engines) for the ranking of content. This is the goal of many bloggers – to get their content ranking on Google and get free traffic. But this can take months of hard work, and success isn’t guaranteed.

To give yourself the best chance of success, you can do the following:

• Find long tail keywords with low SEO difficulty – this allows you to more easily rank your posts, meaning more of your work will get traction.
• Choose a topic in which you have a passion, or at the very least an interest. In a difficult topic in which you’re apathetic towards, it’s going to be more difficult sustaining the necessary effort. In a topic you love, it’s easier
• Promote your content aggressively – use social media, build an email list, promote your content with paid ads, place social media share icons on your site, use automated posting software. See also best free blog plugins for WordPress.
• Outsource content creation – you can also outsource some content creation to help you maintain momentum. Use sites such as Fiverr.com and Upwork.com to find cheap content creators.
• Create the best possible content you can – look at your competition before writing and try and “out-do” your competition on quality.

How Many Blog Posts Should You Post A Week? Don’t Rely Completely On Google

Google is the main search engine and although there are others such as Bing.com, Yahoo.com, Duckduckgo.com etc. Google has the lion share of traffic. This means they determine whether your content will get ranked or not. You can only do so much, then it’s out of your hands. Even if Google decides not to rank your content, you can get free traffic from other search engines. But don’t rely on this, because ultimately you’re not in charge. What you can control is:

• Content quality – write quality posts which will stand the test of time
• Volume of content – write as much as you can as long as the quality isn’t affected.

After that, you can aggressively promote your content through the methods mentioned above. You should definitely do this because you’ll get a lot of traffic from other sources:

• Social media – if you post on it!
• Natural back links – people finding your content and linking to it naturally over time (if the quality is high)
• Shares from your visitors – use a social media plugin to encourage this
• Shares to your email list – if you send your content to an email list of subscribers

These are things which are in your control. Whether you rank on Google or not isn’t! It’s a nice bonus, but if you rely on it you may neglect what you are able to do yourself! 

Monetising Your Blog

Monetising your blog is perhaps the reason for getting traffic in the first place. If this is true for you, consider why you want traffic in the first place – to make sales, or clicks (if you’re using advertising on your site). To increase the number of sales you make from a blog, you need to know two important things:

• The quality of traffic you attract – make sure you’re targeting the right audience with your blog posts.
• You’ll sell more if you build an email list – most people need several touch points on a website before they make a purchase. An email list helps you increase this number and maintain a longer term relationship with a visitor after they leave your website.

Not all affiliate products are equal either and you can spend a lot of time trying to sell low value products which only make you peanuts! See the most profitable digital products for more on this topic.

Summary

So, how many blog posts should you post a week?

I’m a big fan of content generation and post a lot of content when I’m in the mood! The more posts you publish every week, the more likely you are to attract more traffic. However, I would add a caveat in that once you get above a certain amount of posts, the content quality will suffer. This can be a fine line. Some people are able to write every day, whereas others are not.

So ideally write as much as you enjoy. When posting content becomes a chore, you have probably lost your creative edge. If you need more content than you can create yourself, consider whether you have chosen the right topic. Or outsource content writing so you can concentrate on other things.

If 2-3 posts a week is your golden number, stick to that. If you can write more, do so. But when the quality starts to be effective, you have probably peaked!

If you maintain a habit of 2-3 posts a week for several months, you’ll create a nice habit out of it. Try to work too hard for too long and you’ll burn out.

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