Thousands of people all over the world are sending emails for money; selling other people’s products and services through email marketing. Email marketing is one of the best tactics you can use to sell other people’s products online. It works, and anyone can learn the skill of email marketing.
But how exactly are marketers sending emails for money? In this post, I’m going to talk about the process of email marketing and how anyone can learn this skill with the right training, approach, mindset and more importantly, the right products and services to sell. (Access training here).
Sending Emails For Money – Collecting Emails
Before you can send an email to a prospect, you need to collect their email address. This can be done on a simple form like you will find on this website.
By collecting subscribers on a database, marketers can use automated email marketing software to send out messages to those subscribers on a regular basis. Through those emails, marketers promote affiliate products and services which may be of interest to the subscribers.
Since this can be automated, and scaled up to a global audience, it can be a very lucrative strategy, if you have all your “ducks” lined up! By ducks, I mean:
- Advertising – to get people to opt in, you have to attract them to your website/landing page
- Marketing message – website visitors need a good reason to hand over their email address. A benefit driven call to action is what’s needed.
- Email messages need to be useful and informative, otherwise people will unsubscribe/not open emails.
- Products need to be relevant for those subscribers and aligned with their reason for opting in.
Sending Emails For Money – A Landing Page
A landing page is a specific page which is built with the intention of collecting email details. A landing page is much more specific than a normal website. On a normal website, like this one, there’s a lot of possible options.
You can browse around and click on various pages. With a landing page there’s only two options, sign up or leave. This means a marketer can test and measure various options to optimise their landing page for performance. It can then be “streamlined” – optimised to get more subscribers at a cheaper cost.
A Marketing Engine & Targeting
A marketing “engine” is what drives targeted people towards an email opt in form. With a good advertising platform, you can drive thousands of visitors towards a landing page where their email details are taken. In exchange they get information delivered to their email inbox. Platforms such as Google Adwords, Bing, Facebook, YouTube etc. allow internet marketers to send targeted traffic towards a landing page.
These advertising platforms allow marketers to test and measure multiple forms of direct response marketing. With direct response, you run an advert and you test what actions your visitors take. This information lets you optimise your advert, landing page and marketing messages for the best performance.
Customer “Avatar” / Target Audience
Before beginning a marketing campaign to drive traffic to your landing page, you should identify your target audience. The target audience is the small cross section of the marketplace who is most likely to be interested in your product/service. By identifying your perfect customer, or customer avatar, you can be more effective in your marketing campaigns.
Knowing who to target with your marketing means you can zone in on the right kind of person. The “ideal” customer can be identified in terms of age, sex, marital status, income, location, interests and a whole host of other demographics which can be targeted with an advertising platform.
Sending Emails – What To Send
Your marketing messages which you send out to your subscribers can be completely automated. But to engage with your audience, you’ll need to send messages which matter to them.
Sending out (affiliate) links to your products is how to make sales, but before you can sell via email marketing, you need to build trust with your audience. This is done by providing value and sending informative and useful email messages which will ultimately be useful to your email subscribers.
The know, like and trust factor is an important step in marketing money through sending out email messages. If you miss this step, many subscribers won’t even open your email messages, or they will quickly opt out and remove themselves from your email list.
Email Marketing For Money – Products To Sell
With the affiliate marketing business model, you don’t need your own products in order to benefit from making money from emails. You can send out affiliate links with your email messages. When your subscribers make a purchase, you receive an affiliate commission.
However, you’ll need to make sure your products are aligned with your marketing messages. Get the wrong people on your email list, and they won’t buy. Send the wrong kind of marketing messages or show them bad products and they won’t buy.
Your products therefore need to be right for the prospects you attract to your email list. Many marketers sell digital products because they pay much more than physical products. Typically affiliate products rates of commission will vary. With physical products you can earn from 1-10% and with digital products it’s 30-40%. See also the most profitable digital products for more on this.
Many affiliates will struggle if they aren’t aligned with their products, so ideally choose products to sell which you wholeheartedly believe in.
Summary
Sending emails for money is one of the best ways to make money in todays digital world. Since the 2020 pandemic, the vulnerability of traditional work has become more apparent. Things are continuing to change. More and more sectors of the economy are continuing to be replaced by automation. Email marketing can be the answer! whether you are facing financial uncertainty, or simply want to earn from another income stream, as a side hustle.
To learn email marketing takes some dedication. But the process can be simpler if you have a high value digital sales funnel, with a range of digital products to sell. Ideally they should include:
- A low value “entry level” product
- A mid ticket product
- And a high ticket product
- Also it should contain subscription affiliate products which pay recurring commissions
