What is the most profitable niche for blogging? While some bloggers recommend choosing a topic you love to blog about, you also need a topic you can monetise. Successfully combining an interest with a profitable niche is key for blogging success.
Without the ability to build a lot of content consistently, you won’t be able to get traffic to your blog. This is much more difficult in a topic/niche you don’t care much about. So it pays to choose a topic you have a passion, or at least an interest in. But you also need to be able to monetise a blog to make it profitable.
The most profitable blog niches are typically over subscribed by bloggers too. With over 600 million blogs on the internet, there’s a huge amount of competition – especially in the most profitable topics. This means getting your content seen is likely to be one of the biggest challenges for a blogger.
Especially difficult can be getting your content to rank on Google, amidst the many other longer established blogs in your niche.
Many bloggers didn’t start off with the intent of making money. They began blogging as a passion, only later monetising their blogs, because they were interested in their topic.
These kinds of blogs are much more likely to gain traction in the long run, simply because the blogger will maintain the discipline of writing content consistently for much longer than someone who just wants a “quick buck”!
They are also going write with more passion and dexterity than someone who is only copying content or outsourcing their writing with the idea of making money.
Still, if you want to make money from a blog, it’s definitely a good idea to know which are the most profitable niches.
Most Profitable Niche For Blogging
Here’s a few of the most profitable niches online
- Marketing, Online Business, Blogging
- Personal Finance and investing
- Health, Fitness and Well-Being
- Dating and Relationships
- Recipes, Food and Drink
- Education
- Travel
- Home Improvement and DIY
- Science and Technology
- Outdoor Lifestyle
- Video Gaming
- Personal development and self-care
These niches are “evergreen” which means you can sell products in these areas all year round. Some niches are of course seasonal and are not so good for blogging because you will only make money at a certain time of year. For example, Christmas, Easter and other seasonal celebrations will have peaks and troughs in terms of sales.
To make a blog profitable you need to successfully combine your niche with good monetisation methods. So finding a good affiliate product to sell from your blog is a good idea. See also most profitable digital products.
While the above niches can be profitable, it doesn’t mean you definitely will be profitable through building a blog in one of these niches. You also need to find a niche which you have some interest in or which supports your skill set, and most important you need to consistently create content in your niche.
Most Profitable Niche For Blogging: Choosing A Sub Niche
A sub niche is a niche within a niche. For many of the above listed niches, you will find a huge amount of competing websites on Google (and other search engines). It can therefore take months or even years of blogging to break through and become profitable in some of these topics. That’s because they are so over-subscribed.
If you choose such a niche, you’re going up against others who may have decade old domain names and tens if not hundreds of thousands of back links. That makes it difficult to rank your content if you’re competing against long established websites with a huge domain authority and high standing with Google.
To get around this problem, you can pick a sub-niche – a niche within the niche. A sub-niche is less competitive than the main niche and also much more targeted.
A Niche Within A Niche – Sub Niche Or Micro Niche
For example, here’s a few sub-niches of “Marketing, Online Business/ Blogging” niche:
- Email marketing
- Side hustles for busy parents
- Beginners guide to drop shipping
- Writing online / blogging
- Copywriting for beginners
- SEO – search engine optimisation
Here’s a few sub-niche ideas for the Personal Finance and Investing niche:
- Budgeting & the cost of living crisis
- Managing debt, reducing your credit card payments
- Forex trading, a beginners guide, intermediate guide, etc.
- Credit cards management
- Cryptocurrency,
- Real estate/property investing
- Investing in gold/silver
- Investing Apps for beginners
A sub-niche for Health Fitness and Wellbeing might be:
- HIIT (high intensity interval training)
- ‘Couch to 5K’ – Running for beginners
- Strength training for women
- Pilates/Yoga
- Healthy eating for busy mothers
- Intermittent fasting/detox diets
- Keto Diets
- Mental health hacks
- Quit smoking/drinking etc.
A sub niche for Dating & Relationships:
- Marriage guidance and counselling
- Dating advice for men/women
- Dating advice for specific groups, e.g. Muslims, Christians, over-60s, elderly, retired, etc
- Surviving a divorce
- Success in marriage
- Success with men/women
- Get your ex partner back
More Sub-Niche Ideas For Profitable Niches
As you can see, there’s lot of sub-niches within a profitable niche and these can be better for a couple of reasons:
- There’s a lot less competition in a sub-niche – which means you have more chance of ranking your content on Google and other search engines in the SERPS – Search Engine Results Pages.
- A sub-niche is much more specific, and this means you can attract a very specific audience. This can be much better for making sales from a website. In a broad niche, a specific product might not be as appropriate for your target audience.
Here’s a few more sub-niche ideas.
Recipes, Food And Drink
- Speciality coffee (beans and brewing equipment)
- Craft beer, home brewing, wine making
- World cuisines – Chinese, Mexican, Thai, or Vietnamese
- Healthy eating for one
- Foods with low carbohydrates, fats, sugars, etc.
- Diet foods for Keto, Atkins diet etc.
- Raw food diet, fruit diets
- Vegetarian or Vegan diet
Education niche:
- TEFL (Teaching English as a Foreign language) training and guidance
- College exam additional resources, old exam papers,
- GCSE help and support/A-Level/College
- Advice on common college/A-level topics (science, maths, history, geography)
- Advice for PhD students (e.g. how to write a thesis, design a research project)
- Online courses and trainings (business, finance, digital marketing etc)
Travel Niche:
- Travel Advice/sights in your local area
- Adventure travel
- Luxury travel
- Travelling alone – dangers and pitfalls
- Glamping
- Moving abroad advice and resources
- Year out – travel and work abroad, (laptop digital nomad, picking up working abroad)
- Budget travel
- Pre-travel preparedness advice
Finding Your Niche – What Not To Do!
Finding your niche is pretty important and getting your niche wrong can be the difference between success and failure. So it’s important to take some time over your niche.
Imagine writing for at least 6 months in your niche. Does this seem like a possibility, or will you struggle coming up with ideas? In a niche you have passion for, this shouldn’t seen impossible. But in a topic you have zero interest in, it’s going to be much more difficult.
A few years ago I picked a niche I had no interest in. I built my website around the keywords “when to harvest mushrooms” because I identified this niche as an easy one to rank on Google. Unfortunately I picked a niche which was difficult to monetise and in which I had zero interest.
Each piece of content needed to be thoroughly researched since I knew nothing of this topic! So each article took longer to write. After 6 months my website did in fact rank top of Google but I was totally burned out writing about the topic! I struggled to find affiliate products I could sell from the site and it was a dismal failure! I eventually let it go, but before I did I noticed another blogger was writing in the same topic. They were passionate about it, had many videos and continued to write and post videos showing their mushroom harvesting endeavours!
They eventually took top place on Google because they had consistency. It is much easier to be consistent when you’re passionate about your topic.
As my mentor recently said on a call “The man who enjoys walking will travel further than the man who likes the destination”.
This is very true of blogging, and why it’s important to align yourself with a niche you love, while also choosing one which pays!
Summary
Ultimately the most profitable niche for blogging depends on a couple of things:
- Finding products/services which you align with and which can be profitable
- Choosing a topic you believe in and will enjoy creating content in for the longer term
Aligning with your products is key to success too. If in some way you don’t have a heart felt connection with what you are doing, it’s much more difficult to sustain over the long term. This applies to both the content you are creating and the products you’re promoting. When you find a topic you enjoy writing about, and believe in the products/services which you’re selling, you’ve found the path to tread!
Blogging is definitely a long term strategy for making sales online. But it can be a rewarding one (both financially and personally) if you choose something you believe in and are passionate about.
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