What are the most profitable eCommerce niches? And what’s a niche anyway? A niche is a specific “slice” of the marketplace and it’s important to determine your niche before you decide on a product to sell. Your choice of niche has a lot to play in your success as an online marketer. Get it wrong, and you could struggle to make sales.
The most profitable eCommerce niches are usually the most competitive. So it’s worth considering your niche well, before making a decision. How are you going to promote your content/website? Are you going to use organic marketing methods or paid advertising? Are you building a niche website?
While a profitable niche may sound like a good idea at first, getting people to your website is more difficult in a profitable niche because it is more competitive and/or expensive. If you’re going after an organic traffic, be prepared to roll your sleeves up and spend some time building a lot of content. If you’re paying for advertising, you need a good advertising budget to attract buyers.
So, what are the most profitable eCommerce niches to choose from?
What Are The Most Profitable eCommerce Niches?
Here’s a few of the sectors which are typically thought of as the most profitable:
- Travel
- Technology
- Health and fitness
- Finance, wealth & money making online
- Hobbies
- Pets
- Gaming
- Dating and Relationships
There’s also a few different strategies within the eCommerce niche which you can use to make money:
- Affiliate marketing
- Drop shipping
- Print on demand
- Online Education Courses and programs
- Self publishing
- Content generation
- Stock images, logos and design
If you’re choosing a popular niche, it’s a good idea to find a sub-niche. That is, a niche within the main niche. By sub-niching into a more specific topic, you can avoid a lot of the competition, and find more targeted customers for your business.
For example, the “money making online” niche is one of the most lucrative, but also one of the most competitive. So, in order to run ads, or rank a website, you’re going to need a large marketing budget and/or a lot of time (building content). So by finding a sub-niche, (such as “affiliate marketing for seniors”, for example), you can avoid a lot of other people within the “money making online” niche, which is very popular.
See also micro niche website.
Most Profitable eCommerce Niches – Traffic
To make any niche profitable you’re going to need a lot of sales. That means you’ll need a lot of traffic to your website, (or to build an email list if you’re using one). Without traffic even the best selling products won’t make you any money! So, choosing a niche is not only about finding a popular product to sell, but also about choosing how you are going to attract people to your website/eCommerce store.
Building an eCommerce store is easy, especially with the available software which lets you do this. Getting people to buy from it is much more difficult.
If you’re selling low value products from your eCommerce store, you’re going to need to sell a lot of them! With high ticket items, you can sell fewer products and still be more profitable. With high ticket digital products, even more so. Digital products pay much larger rates of commission than physical ones do typically, (for affiliates).
But if you choose the most profitable digital products to sell, you can earn more, even with less traffic. Products which offer high ticket commissions and recurring commissions for example are some of the most profitable items which you can sell online.
Digital Products
Selling digital products can be one of the most profitable in the affiliate marketing space. Affiliates simply promote and sell other people’s products. Most people selling online have heard about the Amazon affiliate program. With Amazon, anyone can sell a product from the site and earn a commission on the sale. While Amazon is popular and potentially lucrative, it’s rates of commission are quite low. Amazon typically pays between 1% and 10% commissions to referrers. Some products carry a 20% commission in the Amazon Games category.
Digital products however, are some of the most lucrative. They pay much larger rates of commission – often from 30-40%. With a digital education course, there’s a higher cost and these types of product often carry subscriptions too. Also, with a subscription product, affiliates can earn recurring income commissions. With a blend of high ticket affiliate product and subscription affiliate products within a sales funnel, online marketers can be very profitable with the right audience and marketing strategy; particularly if those products are of high value and usefulness.
Digital products which serve a useful purpose are some of the best ones to promote. Items such as business tools are essential for businesses to run. Business tools and software that are useful and necessary for the running of eCommerce stores are therefore some of the most profitable ones to sell. Especially if they carry recurring commissions and/or high ticket commissions.
